Which variable should the automotive mechanic focus on to attract customers from a competitor with long wait times?

Focusing on speed of service is a strategic choice for an automotive mechanic looking to attract customers from a competitor that has long wait times. When a competitor struggles with long wait times, it indicates that customers are likely frustrated with the lack of quick service. By emphasizing faster turnaround times for repairs and maintenance, the mechanic can position their shop as a more convenient option, appealing directly to customers who value timely service.

Additionally, speed of service does not just attract customers but can also lead to increased customer satisfaction. When customers receive quick service, they are more likely to return and may even recommend the business to others who are also looking for quicker automotive solutions. While aspects like price, quality, and location matter in a competitive market, emphasizing speed directly addresses the frustration stemming from the competitor's long wait times, making it a compelling selling point for potential customers.