Which two are advantages of buying a franchise?

When considering the advantages of buying a franchise, branding is a significant benefit. A franchisee gains immediate recognition from an established brand that already has a following. This brand awareness helps to attract customers and build trust more quickly than starting an independent business from scratch. Established brands often have reputations that can lead to a higher rate of customer acquisition, making it easier for franchisees to start generating revenue.

In addition to branding, another advantage commonly associated with franchises is marketing assistance. Franchise systems typically provide their franchisees with robust marketing strategies, promotional materials, and corporate advertising campaigns. This support can significantly lower the burden on the franchisee, allowing them to benefit from well-planned marketing efforts that have been tested and proven to work. This kind of assistance is often a critical factor in the success of a franchise, as it allows the franchisee to focus more on operations while leveraging the franchisor's marketing expertise.

Access to private investors is not typically an advantage of franchising. While some franchisors may provide guidance on funding opportunities, franchisees usually need to secure financing independently. Increased overhead costs generally do not serve as an advantage but can be a consideration when evaluating the costs associated with running a franchise.