Which promotional method should a tire shop owner use to reach the largest audience?

A tire shop owner would benefit from using TV advertising as it allows for the broadest reach among potential customers. Television has a wide audience that often spans across various demographics, making it effective for local businesses that aim to capture the attention of different segments of the population. Through engaging commercials, the shop can highlight special promotions, showcase different tire products, and create brand awareness, reaching viewers during prime times when they are likely to be making purchasing decisions.

Additionally, TV advertising can influence consumer behavior since it combines visual and auditory stimuli, making it memorable. It's particularly useful for attracting attention in competitive markets, as the video format can effectively demonstrate product features and benefits that might be less impactful in written or static formats.

While social media advertising is powerful for targeting specific groups and can engage a younger audience, its reach may be more limited compared to the extensive viewership that television can provide. Other methods such as direct mail and print advertising tend to have narrower audiences and can be less influential in today's digital age, where consumers are increasingly turning to video content for information about products and services.