Which method of segmentation targets homeowners in older neighborhoods?

The method of segmentation that targets homeowners in older neighborhoods is geographic segmentation. This approach involves dividing a market based on physical locations and areas that share certain characteristics. In this case, focusing on homeowners in older neighborhoods indicates a specific geographical area where certain demographic and socioeconomic conditions may exist.

Geographic segmentation allows businesses to tailor their marketing strategies based on the unique aspects of that region, such as the age of the buildings, the community culture, and other neighborhood-specific factors. By understanding the geographic traits of homeowners in older neighborhoods, marketers can better meet their needs and preferences.

Other types of segmentation, such as behavioral, demographic, and psychographic, focus on other aspects like consumer behaviors, age and income levels, or psychological characteristics and lifestyles, but they do not specifically categorize consumers by their location in relation to neighborhood age or characteristics. This distinction makes geographic segmentation the most appropriate choice for targeting homeowners in older neighborhoods.