What type of segmentation would target busy homeowners looking for promotions on cleaning services?

Targeting busy homeowners looking for promotions on cleaning services falls under behavioral segmentation. This type of segmentation focuses on consumers’ behaviors, specifically their purchasing patterns, usage rates, and responses to various products or services. In this context, "busy homeowners" implies a lifestyle choice and a specific behavior of seeking assistance in cleaning due to time constraints. Promotions on cleaning services would particularly appeal to this group, highlighting how their busy lifestyle drives their purchasing decisions.

Behavioral segmentation is effective because it allows marketers to tailor their offerings based on the actual behaviors and needs of consumers, rather than just demographic factors like age or income, or geographic factors such as location. Understanding this behavior enables businesses to directly address the specific demands of their target market, leading to more effective marketing strategies.