What two competitive factors is the pizza restaurant addressing based on customer complaints?

The choice of quality and service as the correct answer highlights the importance of these two factors in addressing customer complaints within a pizza restaurant setting. Quality refers to the standard of the pizza being served, including taste, freshness, and ingredient selection. When customers complain about the quality, they are indicating that their expectations for taste or freshness are not being met, which is crucial for customer satisfaction and repeat business.

Service encompasses the overall experience customers have when interacting with the restaurant, from ordering to receiving their food. Complaints about service could relate to the speed of service, staff friendliness, or the efficiency of the delivery process. Excellent service not only enhances the dining experience but also encourages customer loyalty, which is vital in a competitive food industry.

Focusing on quality can lead to improved customer satisfaction and positive reviews, while enhancing service can improve the overall experience, leading to repeat customers. Both factors work hand in hand to create a successful and customer-friendly dining environment, particularly in a competitive market like pizza restaurants, where consumers have numerous options.