What segmentation method is a low-cost cleaning service owner likely using when targeting price-sensitive customers?

The segmentation method that a low-cost cleaning service owner is likely using when targeting price-sensitive customers is behavioral segmentation. This approach categorizes consumers based on their purchasing behavior and habits, particularly how they respond to price and value. Price-sensitive customers often base their purchasing decisions on cost, seeking services that fit their budget.

By focusing on behavioral segmentation, the cleaning service can tailor its offerings and marketing strategies to attract customers who prioritize affordability over other factors such as brand loyalty or quality. This method enables the service owner to understand the specific needs and preferences of price-sensitive customers, fostering targeted promotions or discounts that resonate with this audience.

Demographic segmentation focuses on characteristics like age, gender, income, or education level, which might not directly reveal how price-sensitive a consumer is. Psychographic segmentation looks at lifestyle and personality traits, which may not necessarily align with price considerations. Geographic segmentation divides the market based on location, which doesn't directly connect to the price sensitivity of customers. Therefore, behavioral segmentation is the most effective method for understanding and reaching price-sensitive consumers.