What method of market segmentation is being used when a pizza delivery owner targets customers in new housing?

The correct choice is based on the concept of geographic segmentation, which involves dividing the market into different geographical units such as nations, regions, cities, or neighborhoods. In this context, the pizza delivery owner is targeting customers who have moved to new housing, indicating that the primary focus is on a specific location where the new housing is situated.

By concentrating on a geographical area, the owner can tailor marketing strategies to attract residents in that particular region, making it a more effective approach for reaching potential customers who are likely to be looking for convenient dining options such as pizza delivery. This segmentation approach allows businesses to capitalize on local trends and demographics, enhancing their marketing effectiveness.

In contrast, demographic segmentation would involve targeting groups based on attributes like age, gender, income level, or family size, while behavioral segmentation focuses on consumer behavior patterns, such as purchasing habits or brand loyalty, and psychographic segmentation considers lifestyle, values, and personality traits. These methods do not specifically address the location aspect that geographic segmentation highlights.