What could be a reason for a decrease in customer attendance at an event?

A poor marketing strategy can significantly impact customer attendance at an event. Effective marketing is crucial to create awareness, generate interest, and persuade potential attendees to participate. If the marketing strategy fails to reach the target audience, convey the event's value, or highlight its unique features, it can lead to a lack of engagement and ultimately a decline in attendance. This could manifest as inadequate promotional efforts, ineffective messaging, or a failure to utilize appropriate channels where the target audience frequents.

While lack of funding, high competition, and a decrease in location popularity can also affect attendance, a poor marketing strategy directly influences how potential attendees perceive the event and their motivation to attend. Therefore, even with adequate funding or minimal competition, ineffective marketing can still result in lower turnout.