To enhance the sustainability of her beauty salon business, what action should the owner take?

Determining the factors driving sales is essential for enhancing the sustainability of the beauty salon business because it allows the owner to understand what truly influences revenue and customer engagement. By identifying these factors—such as customer preferences, service popularity, or seasonal trends—the owner can make informed decisions and strategies that align with the market dynamics and consumer behavior.

When the owner knows what drives sales, she can optimize her business model, improve customer satisfaction, and ensure that the services offered resonate well with clients. This data-driven approach enables the salon to maintain or increase profits without solely relying on increasing marketing efforts or lowering prices, which can be less sustainable in the long run. Instead, focusing on understanding and leveraging the key drivers can lead to more effective marketing, better customer retention, and prudent expansion decisions.

This strategic focus creates a solid foundation for ongoing improvements, helping the salon adapt to changing market conditions and customer needs, ultimately contributing to its long-term viability and success.