In the break-even formula, what is the average price per customer visit estimated by a massage therapist?

In the break-even formula, the average price per customer visit is crucial for determining how many clients need to be served to cover fixed and variable costs. The correct choice of $80 suggests that this price point balances the therapist's costs against the revenue generated per visit.

To understand why this specific price is used, consider that the therapist must account for all business expenses, such as rent, utilities, and supplies, while also ensuring that this average price can attract and retain clients. A price of $80 is considered a reasonable amount for a massage therapy session in many markets, striking a balance between affordability for clients and sustainability for the business.

This price needs to be calibrated against local market rates, competition, and the quality of service provided. Ultimately, the break-even analysis will take this average price and incorporate it into calculations to show how many visits are necessary to cover costs, ensuring the therapist can maintain profitability over time.