In a scenario where an entrepreneur finds a manufacturer of products featuring characters from a movie, what should their primary concern be?

The primary concern for an entrepreneur in this scenario should be the reliability of supply. When working with a manufacturer, especially one that produces licensed products based on popular characters from a movie, it is crucial to ensure that they can consistently fulfill orders as needed. Any disruption in the supply chain could lead to shortages, impacting sales and damaging relationships with retailers and customers.

Reliability of supply encompasses not just the ability to produce the products but also the timely delivery of those goods. If a manufacturer cannot meet demand consistently, it can result in lost revenue and potentially harm the brand's reputation in the market. Therefore, ensuring a dependable partnership with the manufacturer is essential for the entrepreneur's long-term success.

While cost of production, marketing strategy, and consumer demand are important considerations in running a business, they become secondary to ensuring that the product can be supplied reliably. If the supply chain is compromised, all other factors can be irrelevant, as the entrepreneur would simply not have their product available to sell.