From a revenue perspective, which cruise add-on should a travel agent promote?

Promoting shore excursions from a revenue perspective is a strategic choice for a travel agent for several reasons. Shore excursions typically offer high profit margins and can significantly enhance the overall travel experience for passengers. These excursions not only attract travelers who are looking for unique experiences at various destinations, but they also increase the likelihood of repeat business and referrals, as happy clients are more likely to share their memorable experiences with others.

Additionally, shore excursions often involve partnerships with local vendors, creating opportunities for the travel agent to negotiate favorable rates and commissions. This can result in enhanced earnings for the agent, further supporting the decision to promote these offerings. By emphasizing unique and adventurous activities at the ports of call, the agent can tap into the desires of travelers seeking to make the most of their cruise experience, thereby driving more sales and enhancing customer satisfaction.

Other options, while valuable, tend to have lower profit margins or are not as directly tied to enhancing the overall cruise experience as shore excursions are.